Wallpaper - Toyshop

Our Toyshop wallpaper, created with artist Kathleen Parr McKenna, captures a nostalgic holiday moment outside a brightly lit shop window. A group of children in vibrant winter coats look through the glass at classic toys, including a teddy bear, building blocks, and a toy train, set against a snow-covered street with a red Letters to Santa postbox and a holly-draped lamppost. Rendered with a soft, watercolour-inspired look and a rich palette of deep purples, warm reds, greens, and crisp snowy whites, this pictorial scene brings storytelling charm to family spaces. Printed to your exact dimensions on PVC-free paper with a subtle surface texture, our wallpapers are easy to hang and made to order.

In the room

Because this design functions as a complete illustrated scene, we find it works best on a prominent, relatively uninterrupted wall where the full narrative can unfold. In a child's bedroom, toddler room, or nursery, placing the mural along the main wall opposite the doorway or behind a lower bed frame ensures the central toy window and figures remain easily visible. In a family playroom or living room, it creates a cheerful festive focal point that draws attention without overwhelming the rest of the space, especially when surrounding wall areas are kept simpler to let the scenic detail take centre stage.

Styling it

We recommend pairing this illustrated design with simple, grounded furnishings that let the rich storytelling lead the room.

• Choose warm, natural wood finishes or classic painted furniture in soft cream or muted grey to echo the traditional, vintage character of the illustration without competing with its busy detail.
• Keep floor coverings and larger textiles relatively quiet, opting for solid woven textures or simple neutral rugs that ground the space beneath the vibrant colours of the wall mural.
• Position lower storage units, low toy chests, or open shelving along adjacent walls rather than directly against the illustrated window scene, keeping the children and holiday details fully on view.

Colour combinations

The design draws on a lively yet balanced palette anchored by deep purple tones in the building facade and sky, offset by bright scarlet reds, festive greens, and snowy white highlights. When choosing colours for surrounding walls, woodwork, or larger furnishings, soft off-white, warm cream, or gentle heather grey creates a calm backdrop that allows the richer tones of our mural wallpapers to stand out. If you prefer a cosier, more enveloping scheme, deeper berry shades, muted plum, or classic evergreen taken from the foliage and winter coats can be drawn out across adjoining trims or painted details.

About our wallpaper

At Wallism, our wallpapers are made-to-measure based on your specific wall dimensions, which helps reduce unnecessary excess paper compared to standard fixed-roll formats. We offer options suited to a variety of living situations, whether you own your home or live in rented accommodation.

Every design is produced on PVC-free paper featuring a subtle physical structure that gives the surface a refined feel. Our wall murals are designed to be straightforward to hang, making it simple to transform your interior with confidence.