Privacy policy

Personal data

We care about your privacy and at all times strive to protect your personal data in the best possible way. Our aim is to comply with all applicable laws and regulations for the protection of personal data. This policy will, among other things, help you understand which kind of personal data we collect and how it is used. By approving this privacy policy on the Site in connection with a purchase or when submitting personal data, you agree to the processing of your personal data as described below.

Rainbow Bay AB, company registration no. 559342-1877 (“Rainbow Bay”/“we”), Torsgatan 26, 113 21 Stockholm, [email protected], is responsible as data controller for the processing of your personal data.

Which personal data will we process?

We will process the personal data that you provide us with or have provided us with or that we have collected at our Site by way of cookies for the purpose of administering your purchases and fulfilling our obligations to you as our customer. The personal data that we process may include your name, e-mail address, order history, delivery address and phone number.

Our third-party providers, such as payment providers, may also process personal data such as your personal identity number or your credit card details. We do not process this data ourselves and thus refer you to the privacy policy of these third-party providers.

How will we use your personal data?

The data may be used for identification, direct marketing, personalization of ads, customer surveys, accounting and billing purposes, newsletters and statistics. The data may also be used for sending postal mail, text messages and e-mail to you and for marketing and information by telephone, unless you have opted out of such communication. Such processing is necessary to conclude and perform a contract with you or is based on our legitimate interests, where our legitimate interest is to be able to market ourselves and our services. You may at any time contact us to opt out against any marketing towards you as customer.

We strive to always process your personal data within the EU or EEA. However, we may transfer your personal data to service providers who, either themselves or by their sub-contractors, are located or have business activities in a country outside the EU or EEA. In such cases, we are responsible for ensuring that the transfer is made in accordance with applicable laws and regulations.

The data may also be processed with data from, or shared with, authorities or our partners, such as third-parties for e.g. printing and distribution.

How will we protect your personal data?

In order to protect the personal data that we process, we have implemented appropriate technical and organisational measures to ensure that our processing is conducted in accordance with applicable laws and regulations, including the implementation of appropriate data protection policies.

Data retention

If you choose to register as a customer with us, your data will be kept until you deregister. You may deregister from being a customer at any time.

If you do not register as a customer, your personal data will be kept only for the time necessary for us to comply with laws and regulations or in order for us to fulfil our obligations towards you, e.g. to complete deliveries and warranty obligations. Any other personal data will automatically be erased after three years.

Access to, updating and correction of your personal data

In accordance with the applicable personal data legislation, you are entitled to receive information on which of your personal data is processed by us, regardless of how they have been collected. If you wish to receive such information, you must make a request to us.

We want to ensure that your personal data is correct and updated. If any of the data you provide to us is changed, e.g. if you change your e-mail address, name or payment information or if you want to change your user account, please provide us with correct details by sending us an e-mail. You are, at all times, entitled to request that your personal data is corrected, blocked or erased.

Your personal data may not be processed for purposes related to direct marketing or personalization of ads if you oppose such processing. You are entitled to withdraw any given consent for the processing of personal data at any time. Such withdrawal may be limited to only include part of the processing, for example that which is connected to direct marketing.

Cookies on the Site

We use so called cookies on our Site. Cookies are small text files that are saved on your computer and that our web server uses to provide you with access to some of the functions available on the Site.

There are two types of cookies: 1) a saved cookie (permanent cookie) which remains on your computer for a determined period of time, 2) a temporary cookie (session cookie) that is temporarily stored in the computer’s memory during the time you visit a page on the Site. Session cookies disappear when you close your browser.

We uses cookies to improve the Site for customers e.g. by adapting the Site in relation to the customers’ wishes, choices and interests, ensure that the customer has logged into the Site and does not have to log in every time the customer browses a different page, help you keep track of which articles you have put into your shopping cart and make sure that you receive personalized advertising which is relevant for you.

By using our Site, you agree to the processing of cookies as described in this Privacy Policy. If you do not accept the use of cookies, you can turn them off in the security settings of your browser. You can also set your browser to ask you each time the Site tries to place a cookie on your device. You can also use your browser to delete previously stored cookies. Please refer to your web browser’s help pages for more information. Furthermore, you can delete cookies manually from your device at any time.

Please note that if you choose not to accept cookies, functionality may be limited for some parts of the Site and the Site may not work as intended, e.g. you may not be able to make a purchase online.